Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation

Author:

Flecha-Ortíz JoséORCID,Santos-Corrada María,Dones-González Virgin,López-González Evelyn,Vega Alberto

Publisher

Elsevier BV

Subject

Marketing

Reference94 articles.

1. A tale of four platforms: Motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college students?;Alhabash;Social Media+ Society,2017

2. The influence of embedded social media channels on travelers' gratifications, satisfaction, and purchase intentions;Aluri;Cornell Hospitality Quarterly,2016

3. Getting acquainted with social networks and apps: Snapchat and the rise of ephemeral communication;Anderson;Library Hi Tech News,2015

4. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology & Marketing,2015

5. Sharing the small moments: ephemeral social interaction on Snapchat;Bayer;Information, Communication & Society,2016

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