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Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type

  • Published:2019-08 Issue: Volume:101 Page:203-217
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Salminen Joni,Yoganathan VigneshORCID,Corporan Juan,Jansen Bernard J.,Jung Soon-Gyo

Publisher

Elsevier BV

Subject

Marketing

Reference61 articles.

1. Twitter mining for ontology-based domain discovery incorporating machine learning;Abu-Salih;Journal of Knowledge Management,2018

2. Big data, big insights? Advancing service innovation and design with machine learning;Antons;Journal of Service Research,2018

3. Unstructured data in marketing;Balducci;Journal of the Academy of Marketing Science,2018

4. The dynamics of search engine marketing for tourist destinations;Bing;Journal of Travel Research,2010

5. Latent dirichlet allocation;Blei;Journal of Machine Learning Research,2003

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