Do the pieces fit? Assessing the configuration effects of promotion attributes-Reference-Cited by-同舟云学术

Do the pieces fit? Assessing the configuration effects of promotion attributes

Published:2020-03 Issue: Volume:109 Page:337-349
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Peng Ling^ORCID,Cui Geng^ORCID,Chung Yuho

Funder

Lingnan University

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. The effect of promotion on consumption: Buying more and consuming it faster;Ailawadi;Journal of Marketing Research,1998

2. Retailer promotion profitability: The role of promotion, brand, category and market characteristics;Ailawadi;Journal of Marketing Research,2006

3. Does exclusivity always pay off? Exclusive price promotions and consumer response;Barone;Journal of Marketing,2010

4. Constructive consumer choice processes;Bettman;Journal of Consumer Research,1998

5. Tree-based methods: Concepts, uses and limitations under the framework of resource selection models;Carvalho;Journal of Environmental Informatics,2018

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Artificial Intelligence and Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-30

2. Machine learning in marketing: A literature review, conceptual framework, and research agenda;Journal of Business Research;2022-06

3. The product life cycle revisited: an integrative review and research agenda;European Journal of Marketing;2022-01-07

4. Machine Learning and Marketing: A Systematic Literature Review;IEEE Access;2022

5. Predicting individual event attendance with machine learning: a ‘step-forward’ approach;Applied Economics;2021-11-22