Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited-Reference-Cited by-同舟云学术

Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited

Published:2020-07 Issue: Volume:115 Page:403-416
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bigne Enrique,Chatzipanagiotou Kalliopi,Ruiz Carla

Funder

European Commission

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

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