The rejection of brand hegemony-Reference-Cited by-同舟云学术

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The rejection of brand hegemony

Published:2009-02 Issue:2 Volume:62 Page:218-230
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Cromie John G.,Ewing Mike T.

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

1. Marketing behavior and executive action: a functionalist approach to marketing theory;Alderson,1957

2. The power of gifts: organizing social relationships in open source communities;Bergquist;Inf Syst J,2001

3. Diamond D. Questions for Linus Torvalds: The sharer, New York Times Magazine 2003: 23. New York: New York Times.

4. My life and work;Ford,1922

5. Selections from the prison notebooks of Antonio Gramsci;Gramsci,1971

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