Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

Author:

Meng Lu (Monroe),Bie Yongyue,Yang MengyaORCID,Wang Yijie

Funder

National Natural Science Foundation of China

China Postdoctoral Science Foundation

Publisher

Elsevier BV

Reference80 articles.

1. Demystifying computer-generated imagery (CGI) influencers: The effect of perceived anthropomorphism and social presence on brand outcomes;Ahn;Journal of Interactive Advertising,2022

2. Cross-domain effects of guilt on desire for self-improvement products;Allard;Journal of Consumer Research,2015

3. It’s all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers;Ameen;Psychology & Marketing,2022

4. Almost human? A comparative case study on the social media presence of virtual influencers;Arsenyan;International Journal of Human-Computer Studies,2021

5. Baklanov, N. (2022). The Top Virtual Instagram Influencers in 2022. https://hypeauditor.com/blog/the-top-virtual-instagram-influencers-in-2022/#examples-of-contradictory-collaborations-with-virtual-influencers.

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