New evaluation metric for measuring sales training effectiveness

Author:

Oh Joon-HeeORCID,Johnston Wesley J.

Publisher

Elsevier BV

Subject

Marketing

Reference68 articles.

1. Benefits of training and development for individuals and teams, organizations, and society;Aguinis;Annual Review of Psychology,2009

2. Kirkpatrick's levels of training criteria: Thirty years later;Alliger;Personnel Psychology,1989

3. An integrated model of training evaluation and effectiveness;Alvarez;Human Resource Development Review,2004

4. Customer-salespeople relationship;Amyx;Marketing Intelligence and Planning,2016

5. Does selective salesforce training work?;Atefi;Journal of Marketing Research,2018

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