Unknown, surprising, and economically significant: The realities of electronic word of mouth in Chinese social networking sites-Reference-Cited by-同舟云学术

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Unknown, surprising, and economically significant: The realities of electronic word of mouth in Chinese social networking sites

Published:2016-02 Issue:2 Volume:69 Page:642-652
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Kasabov Edward

Publisher

Elsevier BV

Subject

Marketing

Reference112 articles.

1. Imagined communities;Acquisti,2006

2. Exploring the motivations of Facebook use in Taiwan;Alhabash;Cyberpsychology, Behavior and Social Networking,2012

3. Word-of-mouth research;Allsop;Journal of Advertising Research,2007

4. Modeling multiple relationships in social networks;Ansari;Journal of Marketing Research,2011

5. China's social-media boom;Ari,2012

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