Now or later: Delay's effects on post-consumption emotions and consumer loyalty

Author:

Chang En-Chung,Lv Yilin,Chou Ting-Jui,He Qingwen,Song Zhuozhao

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

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5. Goal: Attribute compatibility in consumer choice;Chernev;Journal of Consumer Psychology,2004

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