Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry-Reference-Cited by-同舟云学术

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Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry

Published:2016-07 Issue:7 Volume:69 Page:2457-2462
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Holmlund Maria,Kowalkowski Christian,Biggemann Sergio

Publisher

Elsevier BV

Subject

Marketing

Reference47 articles.

1. Corporate social responsibility authenticity: Investigating its antecedents and outcomes;Alhouti;Journal of Business Research,2016

2. Improving relevance in B2B research: Analysis and recommendations;Brennan;Journal of Business & Industrial Marketing,2014

3. A behavioral theory of the firm;Cyert,1963

4. Moving base into high-value integrated solutions: A value stream approach;Davies;Industrial and Corporate Change,2004

5. Conducting marketing science: The role of replication in the research process;Easley;Journal of Business Research,2000

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