Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
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Published:2024-02
Issue:
Volume:172
Page:114403
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Sun YuanORCID,
Chen Jin,
Sundar S. Shyam