Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index-Reference-Cited by-同舟云学术

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Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index

Published:2023-11 Issue: Volume:167 Page:114191
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bartikowski Boris^ORCID,Richard Marie-Odile,Gierl Heribert

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. The malleable self: The role of self-expression in persuasion;Aaker;Journal of Marketing Research,1999

3. Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising;Aaker;Journal of Consumer Psychology,2000

4. Country image: Consumer evaluation of product category extensions;Agarwal;International Marketing Review,1996

5. The economic worth of celebrity endorsers: An event study analysis;Agrawal;Journal of Marketing,1995

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