Ranking online shopping websites by considering the criteria weights

Author:

Yilmaz Zafer

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty;Chen;International Journal of Electronic Commerce,2018

2. The asymmetric effect of website attribute performance;Cheung;E-Service Journal,2005

3. Adaptive AHP: A review of marketing applications with extensions;Davies;European Journal of Marketing,2001

4. Advertising value and advertising on the web;Ducoffe;Journal of Advertising Research,1996

5. Gao, Y. (2005). Web systems design and online consumer behavior. London: Idea Group Inc. (IGI), 6298-6304.

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