Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying

Author:

Lim Weng Marc,Ahmed Pervaiz Khalid,Ali Md Yunus

Publisher

Elsevier BV

Subject

Marketing

Reference164 articles.

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4. Goal setting and goal striving in consumer behavior;Bagozzi;Journal of Marketing,1999

5. Word-of-mouth processes within a services purchase decision context;Bansal;Journal of Service Research,2000

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