Is a specific claim always better? The double-edged effects of claim specificity in green advertising-Reference-Cited by-同舟云学术

Is a specific claim always better? The double-edged effects of claim specificity in green advertising

Published:2022-11 Issue: Volume:151 Page:435-447
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Janssen Catherine,Swaen Valérie,Du Shuili

Publisher

Elsevier BV

Subject

Marketing

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