Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty-Reference-Cited by-同舟云学术

Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty

Published:2021-03 Issue: Volume:125 Page:279-294
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Swoboda Bernhard,Winters Amelie

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

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2. Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel;International Journal of Retail & Distribution Management;2024-02-02

3. Time-sensitive cancellation refund in advance booking: Effect of online-to-offline marketing policy;Computers & Industrial Engineering;2023-09

4. More gain, more give? The impact of brand community value on users’ value co-creation;Journal of Retailing and Consumer Services;2023-09

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