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Differences between TripAdvisor and Booking.com in branding co-creation

  • Published:2021-02 Issue: Volume:123 Page:380-388
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Teresa Borges-Tiago Maria,Arruda Carolina,Tiago Flavio,Rita Paulo

Funder

Secretaria Regional do Mar, Ciência e Tecnologia

Fundação para a Ciência e a Tecnologia

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

1. Building strong brands;Aaker,2012

2. The brand relationship spectrum;Aaker;California Management Review,2000

3. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

4. Sentiment analysis in tourism: Capitalizing on big data;Alaei;Journal of Travel Research,2019

5. Alexa. (2020). The top 500 sites on the web. Retrieved from alexa.com/topsites/category/Top/Recreation/Travel.

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