Navigating new product development: Uncovering factors and overcoming challenges for success

Author:

Falahat MohammadORCID,Chong Shyue Chuan,Liew Cindy

Funder

Alaska Pacific University

Asia Pacific University of Technology and Innovation

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference66 articles.

1. New product development and entrepreneurship analytics;Modugu,2021

2. New Product Development (NPD) Process in the Context of Industry 4.0;Patil,2019

3. New Product Development in Business to Business Marketing - a Relational Perspective;Filip,2011

4. Marketing strategy implementation impediments and remedies: a multi-level theoretical framework within the sales-marketing interface;Malshe;Int. J. Res. Market.,2022

5. First to market, first to fail? Real causes of enduring market leadership;Tellis;MIT Sloan Manag. Rev.,1996

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