1. Knowledge calibration: What consumers know and what they think they know;Alba;Journal of Consumer Research,2000
2. Strategies for de-signing persuasive messages: Deductions from the resource matching hypothesis;Anand,1989
3. Consumer generalization of nutrient content claims in advertising;Andrews;Journal of Marketing,1998
4. Gender differences in food choice and dietary intake in modern western societies;Arganini,2012
5. Two methods of reducing overconfidence;Arkes;Organizational Behavior and Human Decision Processes,1987