The Impact of Social Media Content Marketing (SMCM) towards Brand Health-Reference-Cited by-同舟云学术

The Impact of Social Media Content Marketing (SMCM) towards Brand Health

Published:2016 Issue: Volume:37 Page:331-336
ISSN:2212-5671
Container-title:Procedia Economics and Finance
language:en
Short-container-title:Procedia Economics and Finance

Author:

Ahmad Nur Syakirah,Musa Rosidah,Harun Mior Harris Mior

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference17 articles.

1. Bedor., L., (2015). 5 Engagement Metrics to Calculate Brand Health. Retrieved on 6 August from http://blog.newscred.com/5-engagement-metrics-to-calculate-brand-health/?page=thankyou .

2. Measuring Brand Health to Improve Top-Line Growth;Berg;MIT Sloan Management Review,2007

3. Blank., D., (February 12, 2014). What Is Content Marketing?. Retrieved on 6 July 2015 from http://www.cmroi.com/2014/02/12/what-is-content-marketing/.

4. Content Marketing Institute (2015). What Is Content Marketing?. Retrieved on 25 June 2015 from http://contentmarketinginstitute.com/what-is-content-marketing/.

5. Constantinides*., E, (2014). Foundations of Social Media Marketing, Social and Behavior Science, 148, Pp. 40-57 .

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