1. Understanding attitudes and predicting social behavior;Ajzen,1980
2. The notion of schemata and the educational enterprise: General discussion of the conference;Anderson,1977
3. Role of the reader's schema in comprehension, learning, and memory;Anderson,1984
4. Remembering;Bartlett,1932
5. A schemata model for intercultural encounters and case study: The emperor and the envoy;Beamer;The Journal of Business Communication,1995