Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce-Reference-Cited by-同舟云学术

Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce

Published:2022-12 Issue: Volume:163 Page:113843
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Yang Yanwu,Zhao Kang,Zeng Daniel Dajun,Jansen Bernard Jim

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference78 articles.

1. An empirical analysis of seller advertising strategies in an online marketplace;Sun;Inf. Syst. Res.,2020

2. A dynamic model of sponsored search advertising;Yao;Mark. Sci.,2011

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