Omnichannel business research: Opportunities and challenges

Author:

Chen Yang,Cheung Christy M.K.ORCID,Tan Chee-Wee

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference30 articles.

1. Customer channel migration;Ansari;J. Mark. Res.,2008

2. The progression of online trust in the multi-channel retailer context and the role of product uncertainty;Bock;Decis. Support. Syst.,2012

3. Quantifying transaction costs in online/off-line Grocery Channel choice;Chintagunta;Mark. Sci.,2012

4. The challenge for multichannel services: cross-channel free-riding behavior;Chiu;Electron. Commer. Res. Appl.,2011

5. Cannibalization and competition effects on a manufacturer's retail channel strategies: implications on omnichannel business model;Chun;Decis. Support. Syst.,2018

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