The development, change, and transformation of Management Information Systems (MIS): A content analysis of articles published in business and marketing journals
Author:
Publisher
Elsevier BV
Subject
Library and Information Sciences,Computer Networks and Communications,Information Systems
Reference19 articles.
1. Interrater reliability;Grayson;Journal of Consumer Psychology,2001
2. From marketing mix to relationship marketing: Towards a paradigm shift in marketing;Grönroos;Management Decision,1994
3. Relationship marketing as a paradigm shift: Some conclusions from the 30R approach;Gummesson;Management Decision,1997
4. Content analysis of secondary data: A study of courage in managerial decision making;Harris;Journal of Business Ethics,2001
5. Content analysis in leadership research: Examples, procedures, and suggestions for future use;Insch;Leadership Quarterly,1997
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