1. A method for projects seeking to merge technical advancements with potential markets;Bailetti;R & D Management,1991
2. Economics and Technological Change;Coombs,1987
3. Screening new products for potential winners;Cooper;Long Range Planning,1993
4. Research propels innovation;Cramp;Marketing Technique. Market Research,1994
5. Principles versus practice in new product planning;Feldman;Journal of Product Innovation Management,1986