Measuring innovativeness for the adoption of industrial products

Author:

Fell David R.,Hansen Eric N.,Becker Boris W.

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Success factors in product innovation;Cooper;Ind. Mark. Manage.,1987

2. Diffusion of innovations;Rogers,1995

3. Innovativeness: the concept and its measurement;Midgley;J. Consum. Res.,1978

4. Eastin I.L., Simon D.D., Shook SR. Softwood substitution in the US residential construction industry. Working paper 57, CINTRAFOR, College of Forest Resources, University of Washington, Seattle, WA, 1996.

5. Patterns of interorganizational communications and the diffusion of a major technological innovation in a competitive industrial community;Czepiel;Acad Manage J,1975

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