A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differently

Author:

Schuckert MarkusORCID,Liu Xianwei,Law Rob

Funder

The Hong Kong Polytechnic University

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference43 articles.

1. Does national culture affect hotel managers’ approach to business strategy?;Ayoun;Int. J. Contemp. Hosp. Manag.,2008

2. A review of the literature on culture in hotel management research: what is the future?;Chen;Int. J. Hosp. Manag.,2012

3. The role of disclosure in variable hotel pricing: a cross-cultural comparison of customers’ fairness perceptions;Choi;Cornell Hotel Restaur. Adm. Q.,2006

4. The multilingual Internet: language, culture and communication in instant messaging, email and chat;Danet;J. Comput. Mediat. Commun.,2003

5. Multilingualism on the Internet;Danet,2007

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