1. The only thing that matters;Albrecht;Executive Excell.,1992
2. Business marketing: understand what customers value;Anderson;Harvard Bus. Rev.,1998
3. The self-regulation of attitudes, intentions, and behavior;Bagozzi;Soc. Psychol. Q.,1992
4. On the evaluation of structural equation models;Bagozzi;J. Acad. Mark. Sci.,1988
5. Flight of the Buffalo: Soaring to Excellence;Belasco,1993