Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price

Author:

Lu Fuxiao,Tang Wansheng,Liu Guowei,Zhang Jianxiong

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference65 articles.

1. Pricing and advertising of private and national brands in a dynamic marketing channel;Amrouche;J Optim Theory Appl,2008

2. Are prices “sticky” online? Market structure effects and asymmetric responses to cost shocks in online mortgage markets;Arbatskaya;Int J Ind Organ,2004

3. The changing face of distribution channels: partial forward integration and strategic investments;Arya;Prod Oper Manag,2013

4. How frequently do prices change? Evidence based on the micro data underlying the belgian CPI;Aucremanne,2004

5. Cooperative advertising models in supply chain management: a review;Aust;Eur J Oper Res,2014

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