The pre-purchase search channel and purchase behavior: Role of social commerce vs traditional e-commerce-Reference-Cited by-同舟云学术

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The pre-purchase search channel and purchase behavior: Role of social commerce vs traditional e-commerce

Published:2024-11 Issue: Volume:81 Page:104024
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Peng Yi^ORCID,Lu Liling

Funder

Macau University of Science and Technology

Publisher

Elsevier BV

Reference43 articles.

1. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

2. Autonomy, vulnerability and gender;Anderson;Fem. Theor.,2003

3. Gender schema theory: a cognitive account of sex typing;Bem;Psychol. Rev.,1981

4. Evaluating the influence of consumer demographics on online purchase intention: an E-Tail Perspective;Bhat;Paradigmi,2021

5. Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior;Blömker;J. Retailing Consum. Serv.,2024

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