Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce-Reference-Cited by-同舟云学术

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Published:2022-07 Issue: Volume:67 Page:102996
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Mao Zhaofang,Du Zelin,Yuan Ruiying^ORCID,Miao Qiqi

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

Reference46 articles.

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