Credibility and price premium-based competitiveness for industrial brands
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Published:2023-09
Issue:
Volume:74
Page:103418
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Leckie Civilai,
Dwivedi Abhishek,
Johnson Lester W.ORCID