Credibility and price premium-based competitiveness for industrial brands-Reference-Cited by-同舟云学术

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Credibility and price premium-based competitiveness for industrial brands

Published:2023-09 Issue: Volume:74 Page:103418
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Leckie Civilai,Dwivedi Abhishek,Johnson Lester W.^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference95 articles.

1. Measuring brand equity across products and markets;Aaker;Calif. Manag. Rev.,1996

2. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing;Ahearne;J. Appl. Psychol.,2005

3. Revenue premium as an outcome measure of brand equity;Ailawadi;J. Market.,2003

4. The role of brand love in consumer‐brand relationships;Albert;J. Consum. Market.,2013

5. The use of pledges to build and sustain commitment in distribution channels;Anderson;J. Market. Res.,1992

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