Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?-Reference-Cited by-同舟云学术

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Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?

Published:2024-09 Issue: Volume:80 Page:103930
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Zhou Chi^ORCID,Yu Jing^ORCID,Qian Yong^ORCID

Publisher

Elsevier BV

Reference51 articles.

1. Agency selling or reselling? Channel structures in electronic retailing;Abhishek;Manag. Sci.,2016

2. One size fits all? The differential impact of online reviews and coupons;Ba;Prod. Oper. Manag.,2020

3. Impact of channel structure on a manufacturer's bundling decision with an application to digital goods;Cao;Prod. Oper. Manag.,2022

4. An economic analysis of rebates conditional on positive reviews;Chen;Inf. Syst. Res.,2022

5. Price promotions in vertically-related market: instant discount vs. gift card;Chen;Omega,2022

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects;Journal of Retailing and Consumer Services;2025-01

2. Reselling or agency selling? The impact of live-streaming on selling formats;Asia Pacific Journal of Marketing and Logistics;2024-08-27

3. A dynamic approach for brand innovation strategy’s implementation timing considering consumer purchase intention;Journal of Data, Information and Management;2024-07-24

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