Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?

Author:

Byun Kate JeongheeORCID,Park JimiORCID,Yoo Shijin,Cho Minhee

Publisher

Elsevier BV

Subject

Marketing

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5. The effect of relationship marketing on customer retention in the Jordanian's pharmaceutical sector;Bataineh;Int. J. Bus. Manag.,2015

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