Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?-Reference-Cited by-同舟云学术

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Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?

Published:2022-03 Issue: Volume:65 Page:102200
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Singh Sonika,Jang Sungha

Publisher

Elsevier BV

Subject

Marketing

Reference55 articles.

1. Adding bricks to clicks: predicting the patterns of cross-channel elasticities over time;Avery;J. Market.,2012

2. Multitrait-multimethod matrices in consumer research;Bagozzi;J. Consum. Res.,1991

3. The influence of multiple store environment cues on perceived merchandise value and patronage intentions;Baker;J. Market.,2002

4. Consumers in a multi-channel environment: product utility, process utility, and channel choice;Balasubramanian;J. Interact. Market.,2005

5. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions;Bart;J. Market. Res.,2014

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