Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?-Reference-Cited by-同舟云学术

Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?

Published:2021-07 Issue: Volume:61 Page:102586
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Katakam Bharath Shashanka,Bhukya Ramulu^ORCID,Bellamkonda Raja Shekhar^ORCID,Samala Nagaraj

Publisher

Elsevier BV

Subject

Marketing

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5. A meta-analysis of consumer impulse buying;Amos;J. Retailing Consum. Serv.,2014

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