How does information encountering enhance purchase behavior? The mediating role of customer inspiration-Reference-Cited by-同舟云学术

How does information encountering enhance purchase behavior? The mediating role of customer inspiration

Published:2024-05 Issue: Volume:78 Page:103772
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Chen Zhuo,Gong Yanping,Huang Rong^ORCID,Lu Xi

Funder

National Natural Science Foundation of China

Fundamental Research Funds for Central Universities of the Central South University

Publisher

Elsevier BV

Reference69 articles.

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2. Authentic isn't always best: when inauthentic social media influencers induce positive consumer purchase intention through inspiration;Andonopoulos;J. Retailing Consum. Serv.,2023

3. Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow;Arghashi;J. Retailing Consum. Serv.,2022

4. Content validity and reliability of an instrument to investigate serendipitous retrieval of information: information encountering and its subsequent keeping and sharing behaviour scale (IEKSBS);Awan;J. Inf. Sci.,2022

5. Customer inspiration: conceptualization, scale development, and validation;Böttger;J. Market.,2017

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