Strategic product showcasing mode of E-commerce live streaming
Author:
Funder
National Planning Office of Philosophy and Social Science
Publisher
Elsevier BV
Subject
Marketing
Reference48 articles.
1. Channel Selection strategy for a retailer with finance constraint in a supply chain based on complex network theory;Cao;Complexity,2020
2. Evolutionary game of multi-subjects in live streaming and governance strategies based on social preference theory during the COVID-19 pandemic;Chen;Mathematics,2021
3. Customer engagement and purchase intention in live-streaming digital marketing platforms;Clement Addo;Serv. Ind. J.,2021
4. The role of live-streaming E-commerce on consumers' purchasing intention regarding green agricultural products;Dong;Sustainability,2022
5. Impact of live commerce spillover effect on supply chain decisions;Fan;Ind. Manag. Data Syst.,2022
Cited by 33 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects;Journal of Retailing and Consumer Services;2025-01
2. Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms;Journal of Retailing and Consumer Services;2024-11
3. The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis;Journal of Retailing and Consumer Services;2024-11
4. How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree;Journal of Retailing and Consumer Services;2024-09
5. MEMF: Multi-entity multimodal fusion framework for sales prediction in live streaming commerce;Decision Support Systems;2024-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3