CSR: Consumer responses to the social quality of private labels

Author:

Aouina Mejri Chiraz,Bhatli Dhruv

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. Aouina-Mejri, C. and D. Bhatli, 2011, “Responsibly yours: marketing sustainability in retail”. In: Academy of Marketing Science Annual Conference Proceedings. Coral Gables, Florida, USA.

2. Aurier, P., C. Benavent and G. N′goala, 2001, Validité discriminante and prédictive des composantes de la relation à la marque. In: Congrès International de l′Association Française de Marketing Proceedings. Deauville, France.

3. Beck, W., Van Der Maesen, L.J.G., Thomese, F. and Walker, A. (2001), Social Quality: A Vision for Europe, Klewer Law International.

4. Les fondements psychologiques et relationnels des marques de distributeurs dans la distribution alimentaire;Binninger;Décisions Marketing,2007

5. A dynamic process model of service quality: from expectations to behavioural intentions;Boulding;Journal of Marketing Research,1993

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