How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns-Reference-Cited by-同舟云学术

How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

Published:2014-07 Issue:4 Volume:21 Page:619-629
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Nepomuceno Marcelo Vinhal,Laroche Michel,Richard Marie-Odile

Publisher

Elsevier BV

Subject

Marketing

Reference51 articles.

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4. Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion;Benedicktus;J. Retail.,2010

5. Virtual services go international: international services in the marketplace;Berthon;J. Int. Mark.,1999

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