Author:
Dabbous Amal,Barakat Karine Aoun
Reference73 articles.
1. Measuring brand equity across products and markets;Aaker;Calif. Manag. Rev.,1996
2. Finding high-quality content in social media;Agichtein,2008
3. Role of social media marketing to enhance CRM and brand equity in terms of purchase intention;Ahmed;Asian J. Manag. Res.,2014
4. Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective;Anderson;J. Retail. Consum. Serv.,2014
5. Work and/or fun: measuring hedonic and utilitarian shopping values;Babin;J. Consum. Res.,1994
Cited by
126 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献