Increasing the appeal of plant-based foods through describing the consumption experience: A data-driven procedure

Author:

Farrar Stephanie T.,Davis Tess,Papies Esther K.

Funder

Economic and Social Research Council

Publisher

Elsevier BV

Reference42 articles.

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5. Representational shifts: Increasing motivation for bottled water through simulation-enhancing advertisements;Claassen,2023

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