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Cross-category effects of induced arousal and pleasure on the internet shopping experience

  • Published:2002-03 Issue:1 Volume:78 Page:31-40
  • ISSN:0022-4359
  • Container-title:Journal of Retailing
  • language:en
  • Short-container-title:Journal of Retailing

Author:

Menon Satya,Kahn Barbara

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Interactive home shopping;Alba;Journal of Marketing,1997

2. An experimental approach to making retail store environmental decisions;Baker;Journal of Retailing,1992

3. The effects of color in store design;Bellizi;Journal of Retailing,1983

4. Consumer search;Bloch;Journal of Consumer Research,1986

5. Comparing dynamic consumer decision processes in real and computer-simulated environments;Burke;Journal of Consumer Research,1992

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