A latent structure double hurdle regression model for exploring heterogeneity in consumer search patterns

Author:

DeSarbo Wayne S.,Choi Jungwhan

Publisher

Elsevier BV

Subject

Applied Mathematics,Economics and Econometrics

Reference102 articles.

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5. Beatty, S. E., Smith, S.M., 1987. External search effort: An investigation across several product categories. Journal of Consumer Research 14, 83–95.

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4. Brand Purchase Funnel;Handbuch Marketing-Controlling;2017

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