Stealth marketing as a strategy-Reference-Cited by-同舟云学术

Stealth marketing as a strategy

Published:2010-01 Issue:1 Volume:53 Page:69-79
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Roy Abhijit,Chattopadhyay Satya P.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference44 articles.

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3. Strategic foretelling: Communication based antecedents of a firm's propensity to pre-announce;Calantone;Journal of Marketing,2000

4. Canadian Marketing Association. (2008). Code of ethics and standards of practice. Retrieved March 1, 2009, from http://www.the-cma.org/?WCE=C=47%7CK=225849

5. The logic of open innovation: Managing intellectual property;Chesbrough;California Management Review,2003

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