A method to improve response to industrial mail surveys-Reference-Cited by-同舟云学术

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A method to improve response to industrial mail surveys

Published:1987-11 Issue:4 Volume:16 Page:305-314
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Walker Bruce J.,Kirchmann Wayne,Conant Jeffrey S.

Publisher

Elsevier BV

Subject

Marketing

Reference16 articles.

1. Estimating Nonresponse Bias in Mail Surveys;Armstrong;Journal of Marketing Research,1977

2. Exchange and Power in Social Life;Blau,1964

3. Strategic Organizational Styles and Marketing Management Performance: An Empirical Policy Study;Conant,1986

4. Increasing Mail Questionnaire Response in Large Samples of the General Public;Diliman;Public Opinion Quarterly,1972

5. Mail and Telephone Surveys: The Total Design Method;Diliman,1978

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