1. Rekha Agarwala-Rogers, “Re-invention: Limits on or Growth of Innovation.”
2. Richard P. Bagozzi, “Exchange and Decision Processes in the Buying Center.”
3. Bobby J. Calder, “A Methodology for Research on Organizational Buying Behavior.”
4. Robert Duncan, “Some Issues on Organizational Design as Related to Organizational Buying Behavior.”
5. Joseph P. Guiltinan, “Factors Influencing Buyer Behavior and Acquisition: Management in R&D Organizations.”