A critical review of industrial market segmentation-Reference-Cited by-同舟云学术

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A critical review of industrial market segmentation

Published:1985-05 Issue:2 Volume:14 Page:79-91
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Plank Richard E.

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. Dynamic Marketing Behavior;Alderson,1965

2. Corporate Strategy;Ansoff,1965

3. A Research Design to Predict Telephone Usage Among Bell System Business Customers;Assael;European Research,1976

4. An Experimental Comparison of Statistical and Linear Programming Approaches to the Discriminant Problem;Bajgier;Decision Sciences,1982

5. Industrial Market Segmentation;Bonomo,1982

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