Why industrial advertising is often done in house-Reference-Cited by-同舟云学术

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Why industrial advertising is often done in house

Published:1992-11 Issue:4 Volume:21 Page:331-334
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Louise Ripley M.

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. The In-House Advertising Agency;Bursk;Journal of Advertising,1976

2. Full Service Agencies versus A La Carte;Cummings;Journal of Advertising,1973

3. Seagram Forms Unit for Buying;Dougherty;New York Times,1985

4. AdCom Finds its Match;Franz;Advertising Age,1985

5. More Advertisers Call: Come In-House;Gloede;Advertising Age,1985

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Getting the Piper to Play a Better Tune: Understanding and Resolving Advertiser-Agency Conflicts;Journal of Business-to-Business Marketing;1999-08-12

2. Contributions to marketing theory and practice from Industrial Marketing Management;Journal of Business Research;1997-03

3. Has Industrial Advertising Become Consumerized? A Longitudinal Perspective from the USA;International Journal of Advertising;1995-01

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