Implementation problems in industrial market segmentation-Reference-Cited by-同舟云学术

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Implementation problems in industrial market segmentation

Published:1994-02 Issue:1 Volume:23 Page:55-63
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Dibb Sally,Simkin Lyndon

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Defining the Business: The Starting Point of Strategic Planning;Abell,1980

2. Cluster Analysis;Aldenderfer,1984

3. Cluster Analysis for Applications;Anderberg,1973

4. Approaches to Market Segmentation Analysis;Assael;Journal of Marketing,1976

5. Marketing;Bennett,1988

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